Firefly Blog

About

Erinn

I’m Erinn. I have two exceptionally cute shops on Abbot Kinney in Venice, CA. Firefly + Kid Firefly.
This is where I catalog my inspiration, among other things.

visit us

firefly 1409 Abbot Kinney Blvd
Venice Beach, CA 90291
(310) 450-6288
shopfirefly.com  /  map >

Kid 1405 Abbot Kinney Blvd
Venice Beach, CA 90291
(310) 450-6283
kidfirefly.com  /  map >

Mom that Rock

Here’s to the cool moms that keep on rocking in the free world.

MOM1

 

1. “Two Times Intro: On the Road with Patti Smith” by Michael Stipe | 2. New Mexico print scarf by Subtle Luxury | 3. Silvia soft bra by Cosabella | 4. Black Diamond Stud Earrings by Zoe Chicco | 5. Artisan Candle in Kashmir by Archipelago Botanicals | 6. Reclaimed Apothecary Matchstick Bottle by Jen Pearson  Designs | Available at Firefly

posted 5/09/2013

Oh, Mama. I sure do love you.

A few things I am loving….

MOM2

1. “Very Fond of Food: A Year in Recipes” by Sophie Dahl | 2. “Mama” hand screen printed greeting card by Beau Ideal Editions | 3. Bath Salts and Soak by Barr-Co. | 4. Tahiti beaded bracelet by Julie Rofman | 5. Margaret Solow necklaces | 6. India Retro Bralet and Low Rise Boythong by Eberjey | Available at Firefly.

posted 5/06/2013

Mama Love

So many Mother’s Day goodies in the shop right now. We are loving Gwyneth’s Carrot-Ginger salad dressing and swooning over the art direction of her latest gem. Coyuchi does make the best waffle robes and we’ve just gotten a new shipment of all sorts of goodies.  So sweet these notes from Sugarboo.  Seriously, I cannot spend too much time on the sales floor.  I’ll end up with a new wardrobe, some new turkish bath towels (perfect for the beach!) and of course, a necklace I must have.  Why?  Well, ahem… I am a Mom.  I deserve a treat.

mom-template2 copy

 

1. “It’s All Good: Delicious, Easy Recipes That Will Make You Look Good And Feel Great.” by Gwyneth Paltrow | 2. Rustic Waffle Robe by Coyuchi | 3. 100 Gathered Thoughts For My Beautiful Child by Sugarboo Designs | 4. Body Lotion, Perfume Oil, and Bath Bubbles by Kai | 5. I Love You Mom Sparkle Karma Necklace by Dogeared | 6. “You’re Awesome” greeting card by Sugar Paper | All items available at Firefly

posted 5/02/2013

Raise Your Glass to the…405?

Every Angeleno is an automatic member of a special club called “LA Traffic is Worse Than A Bad Haircut”. Granted, the hour drive from the beach cities to Hollywood is a great time to try out your new iTunes library. All 582 songs. And sure, sitting in the parking lot on the 405 gives us time to catch up with friends and family at home. Or on the freeway behind us.

Why not celebrate our shared misery instead of complaining about it? These adorable shot glasses by Sisters of Los Angeles (SOLA Ltd.) do just that, giving shout-outs to the 5, the 10, the 101, and the 405. Raise a glass with the freeway you hate the most, and cheers!

SOLA Ltd

Posted by: Nora

 

 

posted 9/28/2012

Leave Me Breakfast

One of my favorite misheard song lyrics was a friend of mine who thought the Corrs were singing, in their classic hit “Leave Me Breathless”, “leave me breakfast”. Which I liked so much more – after all, when shouldn’t you get breakfast in bed?

Maybe these french toast stamps, from Fred & Friends, will help remind them.

Posted by: Nora 

posted 9/19/2012

Nice Tat, Bro

We’ve all been there: a long day at the office, a little too much happiness at happy hour, agreeing to join the crew for just one more stop… and before you know it, you’re in the basement of a shop on Hollywood Boulevard finally getting that Big Lebowski and Blazing Saddles mixed-tribute full back tattoo.

Let me suggest a less permanent idea: tattlys! Tattlys are the newest and most creative incarnation of temporary tattoos, and they’re fantastic. Designed by artists the world over, you can be sure to find a tattoo that suits you and your mood. I love that they’re ageless – unlike so many fake tattoos that seem to be for the under-fifteen set, these are just as perfect for hipsters  as they are for the little ones. So grab a pack and enjoy!

(Pictured below: the Premier Set)

Posted by: Nora 

posted 9/13/2012

Football You Bet

Whatever happened to Summer’s Sunday Funday?! Oh, that’s right – the NFL stole all my friends. Luckily, I have the perfect solution to still hang out with everyone, while not being forced to stare at big men in stretchy pants all afternoon: Color Me Drunk, a drinking activity book. My pals watch their game.  I drink their beer, and everyone gets to have a little fun between the downs.  Go Vikings, Redskins, Giants, Broncos!

Posted by: Nora 

posted 9/10/2012

Dog Days of Dogtown

It’s hard to beat this hot summer weather we’ve been having on the westside for the past weeks (this must be when the weathermen go on vacation!), but the heat is making everyone around town a little more lethargic. I see it everywhere: people slowly strolling to lunch down Abbot Kinney instead of a quick pace; happy hours are filling up an hour later; friends take ten minutes longer to bike over than in the cooler winter months. Even my coffee buzz is taking twenty minutes longer to hit me in the mornings!  These are the dog days of summer, and here in Dogtown we only know one remedy to combat the sleepiness and take advantage of the heat: go to the beach! (Or Alaska. But the beach is much closer.)

Even in the 1920′s, the beach was the go-to place to beat the summer heat!

 

First thing’s first – you need to be prepared to spend a couple hours in the sand. You’ll need a good sunscreen, cute sunglasses, and…a comfortable (and cute) place to sit. We recommend these turkish towels – they’re easy to pack and easy to clean, plus they double as a warm wrap when the sun goes down! If a traditional towel is more up your alley, Pendleton makes fantastic patterns; try one in an easy-to-find color like orange or yellow. You’ll be able to spot it faster when you’re coming back from a wave surfing sesh. Every time I go to the beach, I like to have a notebook on hand just in case of random thoughts, making to-do lists, or getting some cute surfer’s number – this driftwood decomposition book by Michael Roger is the perfect size for purse or beach bag!

If you’ve got a little one with you, we’ve got them covered, too! Make sure they’re protected from the elements with a hat – we love the weight of this cotton sunhat! This little cotton onesie by Mixt Studio keeps your little beach bum’s bum covered, at the playa and at home. And who can resist a beach cruiser with a bell?

The best part of living in Venice? It’s easy to transition into evening mode straight from a day at the ocean – especially with these options! Try this mint tunic dress by Free People, with a pair of comfy yet classy flip flops; we love Tkees. It’s an outfit that looks at home at the boardwalk juice bar and at Gjelina! Make sure to pair it with a couple pieces of jewelry – my favorite is this sea urchin necklace by Alkemie. Nothing ruins a good time like a wet swimsuit, however, so make SURE you store your wet suit in this waterproof bag before you head off to dinner!

 

Need some beach tunes? We’ve been digging Pandora lately – try the Beach Boys, Vampire Weekend, or Beach House for some good stations. For bonus points, get some music by local favorites MK & the Gentlemen :) Enjoy!

Posted by: Nora

posted 8/23/2012

Olympic Essentials

I doubt this is a newsflash for anyone out there, but the Summer Olympics are here!  Most of you have probably caught at least a little of the coverage, from opening ceremonies to newsworthy victories.  If you’re like me, you vow to watch as much as possible (even the unusual sports)…and then wind up only watching diving and gymnastics.  After all, who can say no to speedos and sparkly costumes?

Whatever country you pledge allegiance to, there is much more excitement to come in the next week and a half – especially if you’re lucky enough to be on your way to London to see the games in person.  To make the trip ahead easier, we’ve gathered some essential Olympic items at Firefly for you.  Safe travels!

 

First thing’s first – the plane trip to London!  Make sure your passport is protected for the long trip to London town with Barbara Wiggins’ classic and durable passport protector.  Then, why not relax on your long flight by getting into the spirit of the games?  Try perusing the The Olympic Games Through a Lens. It contains 230 photos from Getty Images of both iconic and unusual athletes, moments, and sports.  For the superstitious fan, we suggest using BlueQ’s “Knock on Wood” bag for small personal items – you can’t be too cautious when a gold medal’s in the balance!

 

Now you’ve landed in London Town, and are ready to go find your favorite events! You might be a tourist, but who says you need to look the part? The voyager compass necklace helps you get your bearings without resorting to a cumbersome map, so you’ll never miss a meet! Show off your American Olympic pride while spectating in a classy and discreet way with Kinetix’s USA tank top (looks even better on women!). When the night gets chilly, channeling your Usain Bolt has never been easier than when wearing La La Land’s printed cardigan – you’ll be cheering faster than a cheetah!

 

London gets hot in the summer, and nothing is worse than a cold beverage warming up. Stay hydrated (& keep your liquids cool) with a S’well bottle that’s functional as well as stylin’. Now, if you must sniffle during an equestrian event, you should use a cotton hanky – remember, our English cousins are quite proper! Try these three soft cotton handkerchiefs from Izola. Throughout your time at the Games, you’ll probably meet buckets of world travelers. Keep track of these interesting new friends from around the globe with this journal.

 

 

The games are over – time to celebrate. Don’t forget to congratulate your favorite athlete!  Feeling a little jealous of their victory?  Grab one of these gold medal bottle openers, and you’ll feel like a winner every time you help a friend out opening their bottle!

 

Posted by: Nora

posted 8/02/2012

Boy George, Neon is In

When I caught wind that neon was going to be all the rage, I didn’t expect the magnitude it was going to hit Abbot Kinney nor did I expect I would be drooling and fawning over so much of it.  I figured it was just a phase…that the next generation had discovered the 80′s, and was trying it on for size, but Boy George, it is everywhere, and I really can’t get enough.

Two things about neon: it is fun, and it is ageless. It doesn’t matter if you’re eight or eighty.  Everyone can add some neon flare to their outfit. Here are just a couple of suggestions from the store, ranging from a hint of neon on your wrist, to a glow-stick worthy ensemble. Take your pick!

If you are still a neon virgin, the easiest way to incorporate bright colors is to start slow. Don’t startle friends and family with a head-to-toe color palette swap. Add a bright bracelet for your beach outings from Gamine.  Maybe try using a neon grocery bag – you can impress your grocer and your fellow Whole Fooders. Or be bold – pair a neon Tracey Tanner zip bag or elephant tote with your outfit to really up the ante.

 
Once you’ve mastered the art of subtle neon, you’re ready to make it an outfit. Free People has cornered the market on adorable, functional neon-wear – try either of these cute tops with a pair of jeans; they’re perfect for a westside evening. If you’d rather keep it to a pinch of neon, they also have this adorable maxi dress with just a hint of bright orange at the bottom. And if you’re really not ready to take neon to outfit level, try these boy shorts from Cosabella - even though no one else can see them, I promise they’ll still light up your day.
 
After you’ve incorporated neon into your outfit and accessories, it’s time to introduce the joy of neon to friends and family. Got a party coming up? Someone’s birthday? Wrap their present in bright yellow gift wrap; make sure to finish with a hot pink mason twine. (Bonus points if the present matches your party outfit.) Try using one of these festively colored cards to tell your friend or loved one how much you care! They’ll love the sentiment a lot, and the bright tones even more.  Where to find all these goodies?  Firefly, of course!

And just as a bit of added fun, why not add some neon to your soundtrack? Neon Trees has great summer jams – have a listen here –> http://www.fameisdead.com/pictureshow/

Posted by: Nora

posted 7/19/2012

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